Search Terms (Pos & Neg) & SKAGs
Surface winning queries, block waste, and build high-control ad groups. Approve positive/negative keywords and create SKAGs directly from AdTool—no spreadsheets or MCC hopping.
Push changes to Google Ads from AdTool. You review, we apply—nothing updates without approval.
How it works
Review query performance, approve positives/negatives with match types, then spin top terms into SKAGs for tight intent control and clearer measurement.
Find winners & block waste
Explore recent search terms with key metrics. Pick keepers as positive keywords and mark irrelevant queries as negatives—all in one view.
Choose match types & destinations
Approve each term with a match type (Exact, Phrase, or Broad). Send positives to specific campaigns/ad groups and publish negatives at account, campaign, or ad group level.
Spin top terms into SKAGs
Create Single Keyword Ad Groups from your best terms. AdTool builds the ad group with your chosen match type, adds the keyword, and prepares starter ad copy templates you can edit before publishing.
Prefer to keep broader ad groups? Use SKAGs selectively for high-intent terms only.
Explore other features
Extend your protection and automation across Shopping, feeds, and reporting — all from one dashboard.