Free Instant Google Merchant Center & Shopping Audit

Instant diagnostics for Google Shopping: feed health, disapprovals, titles, GTINs, product-type taxonomy, and item-level performance—with clear fixes.

Connect to start free audit

Free: up to 3 audits/month • Paid: unlimited & advanced checks

Screenshot preview of the AdTool Merchant Center & Shopping audit dashboard.

Your Shopping / Merchant Audit Checks

Budget Efficiency

Is your spend turning into profitable conversions? We surface wasted spend, and identify product target quick wins to squeeze more from the same budget.

Budget Allocation

Where should the next £1 go? We compare spend vs. return by product to recommend budget rebalances and caps on low-yield areas.

Best & Worst Performer Report

At a glance: top revenue drivers and “vampires” (high cost, no/low convs). Pinpoint SKUs and product types to scale or fix.

Ad Group Opportunities

Spot where SPAGs (single-product ad groups) make sense, and where grouping by best selling products will give you better control and scale. Avoid over-segmentation while still unlocking smart optimisation levers.

Search Terms

Mine queries that convert—and block the rest. We highlight negative keyword candidates to protect budget and lift ROAS.

Item-Level Diagnostics

Disapprovals, warnings, price/availability mismatches and image/title quality flags pulled from Merchant diagnostics.

Feed Health

Review feed quality: missing GTINs, brands, categories, crawl issues, and sync delays that could reduce visibility.

Attribute Gaps by Revenue & Spend

Pinpoint missing attributes (like GTIN or product type) weighted by revenue and spend impact—so fixes are prioritised by business value.

At-a-Glance Scorecard

A quick summary of key KPIs—budget efficiency, diagnostics health, and performance signals—so you know instantly where to focus.

Free vs. Paid Audit Features

Feature Free Paid
Audit Delivery Speed Near-instant — report appears in under a minute
Monthly Audit Limit Up to 3 Unlimited
Feed & Diagnostics Checks
Item-Level Performance (ROAS, cost, conversions)
Smart Label Suggestions Basic Advanced + bulk apply
Export / White-label

About myWebhero

myWebhero is a PPC agency specialising in Google Ads, Merchant Center and analytics. With AdTool, you get the same expert insight—automated and on demand.

Visit myWebhero →

FAQ

Is the audit safe?

Yes. We request read-only access. The audit can’t edit campaigns and can be revoked anytime in your Google account.

Do I need to link Merchant Center?

It’s optional but recommended for deeper diagnostics and product-level checks.

How long does it take?

Most reports generate in under a minute using the last ~28 days of data.

What’s free vs paid?

Free: up to 3 audits/month with core checks. Paid: unlimited audits, advanced recommendations, exports and branding controls.

Help ×