Instant Free Google Shopping & Merchant Center Audit | AdTool by myWebhero
Connect your Google Ads and Merchant Center accounts and get a full Shopping audit in minutes — spend analysis, wasted budget, search term insights, feed health, product status issues and more, with plain-English AI commentary on every section.
Free account • No card required • Read-only access
What the Audit Covers
Six sections, each with data pulled directly from the Google Ads and Merchant Center APIs — plus AI commentary explaining what it means and what to do.
Spend Distribution
Pareto analysis of your product performance. See which products drive 80% of revenue, how spend is concentrated, and where your unicorns, mid-tier and vampire products sit.
Vampire Products
Products spending £50+ with zero conversions over 30 days. Total wasted spend surfaced clearly so you know exactly what to exclude or investigate.
Non-Converting Search Terms
Top 10 Shopping search terms by wasted spend that drove zero conversions. Instant negative keyword candidates to protect budget and lift ROAS.
Product Status Issues
Disapproved and out-of-stock products cross-referenced with performance data. See exactly which issues are costing you spend or lost revenue.
Feed Health
Missing titles, GTINs, images, categories, prices and descriptions — checked on your top 20 revenue products and vampires, so fixes are prioritised by business impact.
Budget & Bidding Efficiency
Campaigns limited by budget or bid strategy, with ROAS comparison across Shopping and Performance Max. If budget reallocation would help, we say so specifically.
How it Works
Connect
Grant read-only access via Google OAuth and select your Ads and Merchant Center accounts.
Audit runs in the background
We pull 30 days of data directly from Google's APIs. The audit typically completes in 1–2 minutes — a progress bar keeps you updated.
Read your report
Six sections with real data and AI commentary explaining what it means. Book a consultation if you need expert help acting on it.
Want expert help acting on the results?
Book a 30-minute consultation with a Google Shopping specialist. We'll walk through your report, prioritise the fixes and give you a clear action plan.
Book a 30-min Consultation — £40Free vs. Paid
| Feature | Free | Paid |
|---|---|---|
| All 6 audit sections | ||
| AI commentary per section | ||
| Monthly audit limit | 3 | Unlimited |
| Audit history | Last 3 | Full history |
| Export / white-label report |
About myWebhero
myWebhero is a PPC agency specialising in Google Ads, Merchant Center and analytics. With AdTool, you get the same expert insight — automated and on demand.
FAQ
Is the audit safe?
Yes. The audit can't edit campaigns and can be revoked anytime in your Google account settings. AI is never given access to the account.
Do I need to link Merchant Center?
Yes — Merchant Center is required for the product status and attribute sections. The spend distribution, search terms and budget sections work with Ads alone.
How long does it take?
Typically 1–2 minutes. The audit runs in the background and a progress bar shows each stage as it completes.
What does the AI commentary do?
Each section includes a short paragraph written by Claude (Anthropic's AI) explaining what the data means and what action to take. AI can make mistakes — for expert interpretation, book a consultation.
What's free vs paid?
Free accounts get all 6 audit sections and AI commentary, up to 3 times per month. Paid accounts get unlimited audits, full history, and export options.
Can I book someone to explain the results?
Yes — book a 30-minute consultation with a Google Shopping specialist for £40 via the link shown on every report.