People are starting to shop by asking ChatGPT. OpenAI Ads put your products in those answers — and you don't need a new feed to get there. AdTool takes the Merchant Center catalogue you already run for Google Shopping, syncs it to OpenAI on a schedule, and reports performance right next to Google.
When someone asks ChatGPT for "a lightweight fibreglass ladder under £150" or "the best gift for a keen baker", OpenAI can surface real products to buy. To be one of them, your catalogue has to live on OpenAI's commerce platform in their format. That's exactly what AdTool handles for you — using the products you're already selling on Google, so there's nothing new to build and nothing about your Google setup to change.
The tool runs end to end today: sync your catalogue to OpenAI, shape how every product appears, build your ad groups, and track performance right next to Google. You can try all of it free for 14 days.
Point an OpenAI ad account at one of your linked Merchant Center accounts and AdTool does the rest — reading your catalogue, mapping every product to OpenAI's commerce spec, and uploading it on a schedule so what's on OpenAI always matches what you actually sell.
Tune how your products appear on OpenAI without touching your Google feed. Edit the commerce fields per product, exclude anything you don't want advertised, and organise your catalogue with custom labels — by hand or with automatic label rules.
Turn your catalogue into live OpenAI ad groups without leaving AdTool. Select the products you want, group them how you like, and the product ads are built from your feed automatically — with the bid model inherited from your campaign.
OpenAI spend, clicks and conversions are pulled in automatically and shown next to Google on your dashboard and in your monthly reports — on their own scale, so a channel spending a fraction of your Google budget still reads clearly. The AI commentary reads both together.
No new feed, no spreadsheets, no re-tagging your products.
Add your OpenAI ad account and its API key in Account Settings. The connection is per ad account, so each client is kept cleanly separate.
Choose which linked Merchant Center account supplies the products. AdTool maps your catalogue to OpenAI's format and uploads it — then keeps it in sync.
Your products become eligible in ChatGPT, and OpenAI's spend, clicks and conversions start flowing into your dashboard and reports next to Google.
OpenAI Ads let your products appear when people shop and ask for recommendations inside ChatGPT. Instead of building a whole new feed, AdTool takes the Merchant Center catalogue you already run for Google Shopping and syncs it to OpenAI's commerce platform in the format they require.
No — that's the whole point. We read your linked Google Merchant Center catalogue, map it to OpenAI's commerce spec, and upload it for you on a schedule. Your Google feed stays exactly as it is; nothing about your existing Shopping setup changes.
Automatically, on a schedule. Once you connect an OpenAI ad account and point it at a Merchant Center source, AdTool rebuilds and uploads the feed for you, so your catalogue on OpenAI stays current without you touching it.
Yes. OpenAI spend, clicks and conversions are pulled in automatically and shown right next to Google on your dashboard and in your monthly reports — including AI commentary that reads both channels together, so you're comparing like for like.
An OpenAI ad account with an API key, and a Google Merchant Center account linked in AdTool to supply the products. You connect the OpenAI account per ad account in Account Settings, choose the Merchant Center source, and the sync takes it from there.
Most of it is already here — the attribute editor, product exclusions, custom labels with automatic label rules, and single- and multi-product ad group building are all live. We're continuing to bring more of the money-first tooling you use for Google over to OpenAI.
Connect an OpenAI ad account, point it at your Merchant Center catalogue, and let AdTool keep your products live and reported on — right beside Google. Try the whole tool free for 14 days.
Built by myWebhero · Google Ads specialists since 2016 · Maldon, Essex, UK