People are starting to shop by asking ChatGPT. OpenAI Ads put your products in those answers — and you don't need a new feed to get there. AdTool takes the Merchant Center catalogue you already run for Google Shopping, syncs it to OpenAI on a schedule, and reports performance right next to Google.
When someone asks ChatGPT for "a lightweight fibreglass ladder under £150" or "the best gift for a keen baker", OpenAI can surface real products to buy. To be one of them, your catalogue has to live on OpenAI's commerce platform in their format. That's exactly what AdTool handles for you — using the products you're already selling on Google, so there's nothing new to build and nothing about your Google setup to change.
Two things are already working end to end: getting your catalogue onto OpenAI, and seeing what it does.
Point an OpenAI ad account at one of your linked Merchant Center accounts and AdTool does the rest — reading your catalogue, mapping every product to OpenAI's commerce spec, and uploading it on a schedule so what's on OpenAI always matches what you actually sell.
OpenAI spend, clicks and conversions are pulled in automatically and shown next to Google on your dashboard and in your monthly reports — on their own scale, so a channel spending a fraction of your Google budget still reads clearly. The AI commentary reads both together.
No new feed, no spreadsheets, no re-tagging your products.
Add your OpenAI ad account and its API key in Account Settings. The connection is per ad account, so each client is kept cleanly separate.
Choose which linked Merchant Center account supplies the products. AdTool maps your catalogue to OpenAI's format and uploads it — then keeps it in sync.
Your products become eligible in ChatGPT, and OpenAI's spend, clicks and conversions start flowing into your dashboard and reports next to Google.
The sync and reporting are the foundation. Next, the same hands-on tooling you already have for Google — brought to OpenAI.
Fine-tune the OpenAI-specific commerce fields — search and checkout eligibility, custom labels and more — per product, without touching your Google feed.
Automatically tag your products with custom labels so you can segment, structure and report on them inside OpenAI the same way you do in Google — no manual tagging.
The same money-first bid guidance you get for Google, applied to your OpenAI campaigns — surfacing where delivery has drifted furthest from target, in pounds.
OpenAI Ads let your products appear when people shop and ask for recommendations inside ChatGPT. Instead of building a whole new feed, AdTool takes the Merchant Center catalogue you already run for Google Shopping and syncs it to OpenAI's commerce platform in the format they require.
No — that's the whole point. We read your linked Google Merchant Center catalogue, map it to OpenAI's commerce spec, and upload it for you on a schedule. Your Google feed stays exactly as it is; nothing about your existing Shopping setup changes.
Automatically, on a schedule. Once you connect an OpenAI ad account and point it at a Merchant Center source, AdTool rebuilds and uploads the feed for you, so your catalogue on OpenAI stays current without you touching it.
Yes. OpenAI spend, clicks and conversions are pulled in automatically and shown right next to Google on your dashboard and in your monthly reports — including AI commentary that reads both channels together, so you're comparing like for like.
An OpenAI ad account with an API key, and a Google Merchant Center account linked in AdTool to supply the products. You connect the OpenAI account per ad account in Account Settings, choose the Merchant Center source, and the sync takes it from there.
An OpenAI attribute editor for the commerce-specific fields, an auto labeler for custom labels, and a bid assistant for OpenAI campaigns — the same money-first tooling you already get for Google, applied to OpenAI.
Connect an OpenAI ad account, point it at your Merchant Center catalogue, and let AdTool keep your products live and reported on — right beside Google.
Built by myWebhero · Google Ads specialists since 2016 · Maldon, Essex, UK