Features

One platform for Google Ads & Merchant Center

From AI-powered audits to automated alerts, click-fraud blocking and feed management — everything an agency or advertiser needs to run Shopping and Search accounts well, in one place.

Shopping & Merchant Center Account Audit Merchant Audit Ad Group Creator Attribute Editor Shopping A/B Testing Keyword Finder Keyword Checker Offline Conversions IP Blocker Automated Alerts Reporting Search Terms DSA Page Feeds
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Shopping & Merchant Center Tools

Manage your product feed without leaving the platform

Run a full Merchant Center audit, edit product attributes live, manage custom labels, and A/B test your products — all from one dashboard, with changes pushed straight to Google.

Full-catalogue feed health & disapproval audit, scored by click potential
Live product attribute editor with change highlighting
Custom label management via self-healing supplemental feeds
Parallel A/B testing with side-by-side ROAS reporting
Shopping performance: impressions, clicks, conversions & value
Category best-seller benchmarking
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Google Ads Account Audit

A full account review in under a minute

Run a complete, AI-assisted audit of your Google Ads account — conversion tracking health, budget exposure, wasted spend, bidding strategy, ad quality and keyword health — and get a scored report with clear, prioritised recommendations.

Conversion tracking health checks
Budget exposure & automation opportunities
Wasted spend & click-fraud risk analysis
Bidding strategy & ad quality review
AI-written analysis with prioritised next steps
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Merchant Center Audit

Find what's holding your Shopping back

A dedicated audit of your Merchant Center feed and Shopping performance — full-catalogue disapproval checks, item issues ranked by click potential, catalogue activation gaps, and spend, ROAS and waste analysis where Ads are linked.

Full-catalogue feed health & disapprovals
Item issues ranked by click potential
Catalogue activation & serving gaps
Shopping performance: clicks, conversions & value
Spend, ROAS & waste where Ads are linked
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Shopping Ad Group Creator

Split campaigns by label in a few clicks

Turn your custom labels into a clean Shopping structure. Pick a campaign and a label, choose which values to build, and create one ad group per value — each correctly partitioned to its products — with a full preview before anything is written to Google Ads.

One ad group per custom-label value
Products partitioned automatically, the rest excluded
Choose exactly which label values to create
Preview-then-confirm before any change is applied
Warns on duplicate ad group names
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Product Attribute Editor

Fix feed attributes without touching a spreadsheet

Edit product titles, types, labels and other attributes live from a slide-out panel, with your changes highlighted and pushed to Google through a self-healing supplemental feed — no re-uploads, no feed file juggling.

Live slide-out editing with change highlighting
Self-healing supplemental feed — no manual re-uploads
Edit titles, product types, labels and more
Changes flow straight through to Merchant Center
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Shopping Product A/B Testing

Test product changes with real numbers

Run controlled A/B tests on your Shopping products using a parallel-offer model, then compare variants side by side on ROAS and performance — so feed changes are backed by data, not guesswork.

Parallel duplicate-offer test model
Side-by-side ROAS & performance comparison
Test titles, images and other feed attributes
Make feed decisions backed by real data
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Keyword Finder

AI keyword ideas built around the gaps in your account

We pull the keywords you already run and hand them to Claude, which maps your existing coverage and suggests the keywords you're missing — grouped into themes, each with an intent label and a reason it matters. Run a full account gap analysis, or expand from your own seed keywords.

AI suggestions based on the keywords you already run
Finds coverage gaps and missing themes
Themed groups with intent labels and a rationale
Gap-analysis or seed-expansion modes
Suggestions you already have are filtered out automatically

Keyword Checker

Health-check the keywords you already run

Review your existing keywords with AI-scored analysis — wasted spend, poor CPA and ROAS, quality-score issues, impression-share loss, risky broad match and duplicates — and apply fixes straight to Google Ads, a few at a time.

AI-scored review across spend, CPA, ROAS & quality
Flags impression-share loss and risky broad match
Catches duplicate and self-competing keywords
Apply pauses, bid and match-type changes directly
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Offline Conversions Import

Close the loop on conversions that happen offline

Bring offline sales and leads back into Google Ads with a guided CSV import, so bidding learns from what actually closes — not just on-site events. Personal data is hashed before it's stored, and uploads run in efficient batches.

Guided CSV import wizard
Feeds real outcomes back into Smart Bidding
Customer data hashed before storage
Efficient batched uploads via the Data Manager API
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Google Ads IP Click-Fraud Blocker

Stop paying for clicks that never convert

Identify suspicious IP addresses hitting your ads from repeat, non-converting sources, and apply IP exclusions to your campaigns to protect your budget from click fraud and competitor clicks.

Tracks click sources against your landing pages
Flags repeat, high-frequency and non-converting IPs
One-click IP exclusion applied to your Google Ads account
Ongoing monitoring so new offenders are caught early
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Automated Alerts & Rules

Catch problems before they cost you

Set rules that watch your accounts and merchant feed around the clock — daily spend caps, performance changes, and Merchant Center issues — with email opt-in per rule and a full history of every action taken.

Account-level daily spend-cap rules
Per-rule email notifications you control
Merchant Center disapproval & feed alerts
Smart suppression of false impression-share alerts
Full automation history with per-rule filtering
Changes only ever run when you enable them
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Reporting

Client-ready reports, written by AI

Generate monthly AI-written reports, sales and spend summaries, and product performance breakdowns — each with a unique shareable link your clients or colleagues can view without logging in.

Monthly AI-written narrative reports
Sales, spend & product performance summaries
Token-based shareable links — no login needed to view
Consistent scoring and benchmarks across accounts
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Search Term Analysis

Find wasted spend and the keywords you're missing

Analyse your search term reports to surface budget spent on irrelevant or zero-conversion queries, spot negative-keyword gaps, and identify new keyword opportunities hiding in your data.

Zero-conversion and wasted-spend term detection
Negative keyword gap analysis
New keyword opportunities from real queries
Broad-match exposure review
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DSA Page Feeds

Keep your Dynamic Search Ads targeting clean

Manage your Dynamic Search Ads page feeds with bulk labelling, performance metrics per URL, and a nightly sync — so your DSA targeting stays accurate and profitable without manual upkeep.

Bulk URL labelling with fast form actions
Cost, ROAS and CPA metrics per page
Sortable columns to find your best and worst URLs
Automatic nightly feed sync

See it on your own account

Start with a free audit — connect your Google Ads or Merchant Center account and get a scored report in minutes. No credit card required.