Connect your Merchant Center account and get a full analysis of product disapprovals, feed-quality issues, dormant products and shopping performance — with AI-written recommendations you can act on today.
10,361 products scanned · 24 Jun 2026
The audit scans every product directly via the Merchant API, scores your feed health and shopping performance, and ranks what to fix by real click potential.
Scans your full catalogue for disapprovals and demotions, scored against the Shopping ads context so free-listings noise doesn't skew the result.
Ranks every item issue by Google's click-potential signal, so you fix the products that can actually move the needle first — not an alphabetical list.
Reveals how much of your catalogue is actually getting impressions. Dormant products are dead weight in your feed — the audit surfaces them.
Pulls clicks, impressions, CTR, conversions and conversion value per product so you can see what's working and what's quietly underperforming.
Link a Google Ads account and the audit adds spend, ROAS and CPA per product — flagging products burning budget with no conversions.
Compares your inventory against the top-selling product clusters in your categories, so you can spot demand you're not stocking or serving.
Every audit includes a plain-English narrative written by AI. It separates feed-quality fixes from performance and bidding actions, prioritises by impact, and gives you clear next steps — no jargon.
Every audit is a shareable report with a filterable product table. No login needed to view.
No setup, no agency involvement. Connect your account and the audit runs automatically.
Sign up with your email. No credit card required. Takes under a minute.
Securely link your account via Google OAuth. Read-only access — we never change your feed. Link Google Ads too for spend and ROAS analysis.
Your audit scans the whole catalogue and is ready in minutes. Download it, share it, or use it to brief your agency.
Every audit includes a written narrative generated by AI. It reads your feed and performance data, identifies the biggest issues, and tells you exactly what to fix and why.
Built on years of hands-on Google Shopping management by the myWebhero team — the AI knows the difference between a real disapproval and free-listings noise.
Yes, completely free. Connect your Merchant Center account and receive a full audit of your product feed and shopping performance with AI recommendations in minutes. No credit card required.
The audit scans your entire product catalogue for feed health and disapprovals, ranks item issues by click potential so you fix what matters first, measures how much of your catalogue is actually getting impressions, and reviews shopping performance including clicks, conversions and conversion value. When a Google Ads account is linked it adds spend, ROAS and wasted-spend analysis, and it benchmarks your inventory against category best-sellers.
Most audits complete in under a minute. Very large catalogues with tens of thousands of products may take a little longer, as the audit scans every product directly via the Merchant API rather than sampling.
No. The feed-health and shopping-performance analysis runs from Merchant Center alone. If you also link a Google Ads account, the audit adds spend, ROAS, CPA and wasted-spend analysis on top — but it's entirely optional.
No. The audit scores issues against the reporting context that matters for Shopping ads. Problems that only affect free listings or other surfaces you don't use won't drag your score down or clutter the report — a common problem with raw Merchant Center diagnostics, especially on CSS accounts.
Yes. Every audit generates a unique shareable link. You can send it to a client, manager, or colleague — they can view the full report, including the filterable product table, without needing to log in.
AdTool is built by myWebhero, a Google Ads agency based in the UK, founded in 2016 by Steven Drummond. The tool was developed from years of hands-on PPC and Shopping management to automate the most time-consuming parts of account and feed analysis.
Free instant audit. No agency, no jargon, no commitment. Just a clear picture of which products are serving, which are wasting budget, and what to fix first.
Built by myWebhero · Google Shopping specialists since 2016 · Maldon, Essex, UK