Account Audit
Prestige Home Furnishings Ltd · 4 Jun 2026
C+
62/100
Overall Score
72
55
48
30
58
78
20
Priority Issues
£6,240 monthly budget exposure without protection
Without budget automation, campaigns can overspend their targets significantly.
28% of spend (£1,847) on keywords with no conversions
High proportion of budget going to non-converting keywords.
3 campaigns regularly hitting daily budget limit
Campaigns are being throttled — you are missing impression share.
Sitelink assets missing
Sitelinks are one of the most impactful assets — they significantly increase CTR.
6 ad groups with only one active ad
Ad groups should have at least 2 ads to allow Google to test performance.
3 campaigns on Manual CPC bidding
Missing real-time smart bid adjustments.
Avg ROAS 38% below target
Campaigns are significantly underperforming against ROAS targets.
Broad match at 52% of spend
Over half of budget on broad match increases irrelevant traffic risk.
£342 on potentially irrelevant search terms
Review search terms report for negative keyword opportunities.
32% of RSAs rated Poor
Review and improve ad assets.
No IP exclusions — click fraud unmonitored
No visibility of potentially fraudulent clicks.
📊 Budget Exposure
30
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£6,249.00
Estimated monthly exposure without automation
3
Campaigns regularly hitting daily budget
31.2%
Avg IS lost to budget
| Campaign | Daily Budget | 30-Day Spend | Avg Daily |
|---|---|---|---|
| Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 379 £85.00 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 380 £3,124.80 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 381 £104.16 |
| Search - Dining & Tables | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 379 £60.00 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 380 £1,876.20 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 381 £62.54 |
| Shopping - All Products | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 379 £55.00 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 380 £1,244.60 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 381 £41.49 |
| Brand - Prestige Home | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 379 £15.00 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 380 £249.90 |
Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 381 £8.33 |
Protect your budget automatically
AdTool can pause campaigns the moment they hit their daily or monthly budget — and resume them automatically. No more overspend.
🛡️ Click Fraud Risk
20
No IP exclusions are set in Google Ads and click fraud monitoring is not active.
There is currently no visibility of potentially fraudulent or invalid clicks on this account.
0
IP exclusions in Google Ads
1.8%
Invalid click rate (Google reported)
Stop paying for fraudulent clicks
AdTool automatically detects and blocks suspicious IPs before they drain your budget. Activate protection in minutes.
🗑️ Wasted Spend
48
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£1,847.10
Spend on non-converting keywords (30 days)
52.0%
Of spend on Broad Match
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£342.30
Search term irrelevant spend (30 days)
Non-Converting Keywords (90 days)
| Keyword | Match | Spend | Clicks |
|---|---|---|---|
| modern sofa uk | BROAD | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £284.50 |
62 |
| cheap corner sofa | BROAD | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £198.20 |
44 |
| dining table and chairs | PHRASE | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £176.80 |
38 |
| furniture shop near me | BROAD | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £163.40 |
29 |
| grey corner sofa | BROAD | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £148.90 |
33 |
| oak dining table | PHRASE | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £142.30 |
31 |
| fabric armchair | BROAD | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £128.60 |
27 |
| living room furniture sets | BROAD | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 522 £112.40 |
24 |
Top Search Terms by Spend (30 days)
| Search Term | Campaign | Spend | Conv. |
|---|---|---|---|
| prestige home furnishings | Brand - Prestige Home | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £148.20 |
12 |
| modern sofa grey fabric | Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £96.40 |
0 |
| corner sofa large l shape | Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £84.20 |
1 |
| cheap sofas free delivery | Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £76.30 |
0 |
| ikea corner sofa | Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £68.40 |
0 |
| dining table 6 seater | Search - Dining & Tables | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £62.10 |
1 |
| oak dining set with chairs | Search - Dining & Tables | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £58.80 |
0 |
| furniture warehouse uk | Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £54.20 |
0 |
| velvet armchair sale | Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £48.60 |
0 |
| round dining table | Search - Dining & Tables | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 552 £44.80 |
0 |
Recover wasted ad spend
Our analysis found keywords spending without delivering conversions. AdTool helps you identify and act on these automatically.
🎯 Conversion Tracking
72
✓
Auto-tagging
✓
Conversion actions recording
✗
Offline conversion action set up
✗
Offline uploads via AdTool
✗
Enhanced conversions for leads
Track leads that convert offline
AdTool makes it easy to upload offline conversions — giving Google the data it needs to optimise for real business outcomes.
💰 Bidding & Strategy
55
3
Campaigns on Manual CPC
0.0%
Avg CPA gap from target
38.2%
Avg ROAS gap from target
Let automation close the performance gap
AdTool can automatically adjust your Target CPA and ROAS based on real performance data — within the guardrails you set.
📢 Ad Quality
58
3
Excellent RSAs
5
Good RSAs
4
Average RSAs
6
Poor RSAs
Missing assets: sitelinks, callouts
🔑 Keyword Health
78
5.8
Avg Quality Score
28.0%
Keywords with QS below 5
0
Duplicate keyword groups
4
Single-word broad match
📊 Campaign Spend Alignment
1
Campaigns drive 13% of revenue
3.8%
Of spend allocated to those campaigns
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£19,162.00
Total revenue (last 30 days)
Brand campaign drives 13% of revenue but receives only 4% of spend.
Campaign spend vs revenue
| Campaign | Spend | Spend % | Revenue | Revenue % | ROAS |
|---|---|---|---|---|---|
| Search - Sofas & Armchairs | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 782 £3,124.80 |
48.1% | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 785 £8,940.00 |
46.8% | 2.86× |
| Shopping - All Products | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 782 £1,244.60 |
19.2% | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 785 £3,890.00 |
20.3% | 3.13× |
| Search - Dining & Tables | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 782 £1,876.20 |
28.9% | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 785 £3,842.00 |
20.1% | 2.05× |
| Brand - Prestige Home | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 782 £249.90 |
3.8% | Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 785 £2,490.00 |
13% | 9.96× |
Improve campaign spend allocation
Some campaigns are generating stronger returns than others. Consider reallocating budget toward your highest-performing campaigns or working to improve performance in underperforming ones.